Growing up in India as a girl is a not an easy thing. Millions of children are out of school, and literacy rates for girls are as much as 20 points below that of boys. India, ranking 129th on gender inequality (out of 146 countries), misses out on potential economic growth of about $33 billion dollars per year by not educating girls equally.
Girl Rising India’s campaigns unite girls, boys, parents, teachers, community leaders, NGOs, companies and around a shared goal: to increase the agency of girls and motivate stakeholders to join the movement for gender equality.
Looking to learn more about the change we’ve seen? Explore the documents below for inspiration:
For use in India, the Girl Rising film was revisioned in English and Hindi and voiced by Bollywood megastars, including Priyanka Chopra, Parineeti Chopra, Kareena Kapoor Khan, and Alia Bhatt. It broadcast on Star Television in August 2015 to millions of people and continues to reach tens of thousands more through community, educational, corporate and NGOs screenings.
Our widely-distributed PSA campaigns – including We Dream, We Rise – encourage audiences to break away from stereotypes and dream equally for girls and boys. The social media campaign reached 25 million people, engaged with more than 200,000 people, and received more than hundreds of thousands of views.
Community Based Programming
Our partners integrate custom Girl Rising media and curricular tools into programs designed to unearth local solutions to the girls’ education crisis. Together, we encourage individuals of all ages to consider the benefits of quality, inclusive education and the role they play.
Some of our success stories include:
- Over 600 girls re-enrolled through door-to-door school enrollment drives
- 100 adolescent groups formed in Rajasthan and Bihar
- 266 sports for development programs, reaching 3797 girls and 3954 boys
- 196 teachers trained on gender-sensitization.
- 160 students trained through engaging theater workshops
- Students trained on filmmaking techniques resulting into 2 short films on access to education. These were scripted, shot, and edited by the students themselves.
In 2017, we are launching a 24-week gender sensitization curriculum designed to reach over 40,000 students and 1,700 teachers. The curriculum is designed to increase self confidence and efficacy, and will empower participants to address local norms, question gender stereotypes and drive change within school environment, families and in communities.
Advocacy and Government Engagement
We collaborate with local religious and political leaders through special screening and discussions, recognizing that change much happen at all levels.
We continue to work with India’s Ministry of Women and Child Development’s Beti Bachao, Beti Padhao (Save Girl Child, Educate Girl Child) campaign. Together, we distributed mass media content on television, radio and in cinema halls, including in 161 high priority districts where female feticide, infant mortality and lack of access to education are critical issues.
Through the Ministry of Youth Affairs and Sports’ National Service Scheme, we will be sensitizing teacher coordinators and student volunteers on gender in 5 states. The campaign allows participants to develop and execute a plan of action that helps them focus on issues such as girls’ education, gender discrimination, gender based violence, prevention of early child marriage and more.