It’s really quite simple. Invest in a girl and she will change the world.

That’s the message we share with our partner Plan International USA who has just launched  Because I am a Girl, a brand new initiative to create sustainable projects in developing countries for girls.

The goal of Because I am a Girl is to give girls access to the most basic of human rights: clean water, food, health care, education, financial security, and protection from violence and exploitation.

10x10 produced the intro video for Because I am a Girl which features girls from Haiti, Egypt, Ethiopia, Sierra Leone, Peru, and Bangladesh. The poignant words you see and hear come from the girls’ own lips, which we heard during countless conversations and interviews in our travels. Have a look and then add your name to the BIAGG campaign.

We produced 10 short videos in all for Plan’s new campaign. Sign the Because I am a Girl pledge today to join the campaign and see these videos as they get released over the next six months.